Hi! I'm Eli, and I'm helping businesses to impact their customers through design

I'm a Senior UX Designer working from zero to one on most projects and lately growing the onboarding and growing user base of multiple financial products at Scotiabank.

In my spare time, I love to read, participate in public speaking opportunities, and think about the future of the design industry.

Tweet me or DM me for any questions, discussions, or if you simply want to say Hi. I’m also on LinkedIn and Dribbble.


App Design

GumGum - Public Transport Made Easier

A mobile app that helps people to know which public buses and taxis they need to take.

See case study

Product Design

Yoyo App - Request Money Easily

I worked hand in hand with the team to redesign their app that enables merchants to get paid with credit cards by links.

See case study

App Design

Logan App - Track Your Lending

With Logan, you can keep track of all the people that owe you money. You can charge interest and register their payments as time goes by.

See case study


October 30, 2018

Designing for users or designers?

I’ve collaborated with an innumerable quantity of designers in the last couple of years. It’s surprising how many of them try to skip User Research [...]

See Story

October 23, 2018

Working Hand In Hand With Clients

When you work with clients, more often than not, their high expectations at the beginning of the project don’t match the reality of the final [...]

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October 18, 2018

Dear Designer, Don’t Be Fragile

There are a couple of things that make the difference between a bad or a good designer, and one of them is their fragility [...]

See Story